Case study: Pukka Herbs’ employee pledge challenge

pukka-shelf-campaign-english croppedI often think we ought to prepare case studies for more of our client programmes here at Do Nation – there are so many great stories of impact and engagement to share. But in reality, there just isn’t the time. Delivering the service has got to come first.

But Pukka’s programme was one that I couldn’t let slip by unnoticed. Download the case study here.

It began late afternoon one Monday back in September 2016, when I got a call from Vicky Murray, Sustainability Manager at Pukka Herbs – she wanted to launch a company-wide pledge challenge on Do Nation – that Friday. Would that be possible? Continue reading

Interview with a Doer: Paul McLaughlin

Paul McLaughlin Futsal

Paul McLaughlin is Secretary at the Edinburgh University Futsal Club, and recently led a phenomenally successful campaign to encourage club members and friends to make pledges as part of the Do Edinburgh challenge – raising 525 pledges in one month!  Here he shares the story behind creating this whopping impact.

What were you raising pledges for? Continue reading

Theo’s 1st Birthday: Doer of the Month


January’s Doer of the Month is by far and away our youngest yet: he’s just one year old! Being the pioneering eco warrior he is, for his first birthday Theo Hemmings asked for pledges instead of presents.

Ok, given Theo can’t speak yet, it was his mother Melanie who really earned the title – and the year’s supply of Ben & Jerry’s (sorry Theo – not for you!).

Here Melanie, full time mum of three from Woking, tells her story…

Continue reading

Switching for Good

pablo (6)

Imagine this: you’re given £619* to donate to either a Welsh wind farm or a Saudi oil company. Which you would you rather? How about a Dorsetshire school’s solar panel, or American coal?

If you’re currently buying your home energy from one of the big six energy suppliers, you’re giving your money to companies who’ll invest it in dirty and unsustainable forms of energy.

Why not give your money to companies who are more likely share your values, and invest it in clean, future-proof forms of energy? Continue reading

Iain Boyd: Doer of the Month

Iain Boyd loch ness marathon

Iain Boyd, our latest Doer of the Month, raised over 35 pledges in support of the Loch Ness Marathon recently, saving over a tonne of carbon in the process. Here Iain, an Environmental Consultant from Edinburgh, shares his story of how he earned that sought-after title. (I should start keeping track of how many of our Doers of the Month are from Edinburgh. There must be something in the water…).  Continue reading

B Corps Do Good – Fact.

B Together retreat B Corp pic

At Do Nation, we’re all about engaging people – your employees – in sustainability.

Since certifying as a B Corp ourselves, we’ve worked with many others, from Pukka Herbs to Triodos Bank, helping them to actively engage their staff in healthy and environmentally friendly actions. We saw such interest from B Corps that we decided to create a B Corp hub on Do Nation, so that we can see the collective impact we’re creating (while injecting a bit of friendly competition too!).  

Through this, we’re also helping the wider employee base to feel more involved in the B Corp movement itself.

We wanted to delve into the data to see what impact we’d created together. Many of the pledges are still in progress, only once they’ve been completed will we know the full extent of the impact we’ve created. But here are eight highlights that the data shows us so far… Continue reading

Case Study: Hill+Knowlton Strategies

BusinessGreen leaders awards HK

In case you missed it, earlier this summer we picked up a fairly prestigious award – prestigious in the world of sustainable business, that is. And now we have the case study to boot.

Employee Engagement Campaign of the Year 2017 is the title we earned at the BusinessGreen Leaders Awards, won in conjunction with Hill+Knowlton Strategies for the behaviour change programme we ran with their staff. Continue reading

Doer of the Month: Gemma Stenhouse goes MAD

Gemma Stenhouse.jpegGemma Stenhouse is our latest Doer of the Month, having raised over 100 pledges for the MAD Seat Challenge in July.

“WTF is the MAD Seat Challenge?!”, I hear you asking. It’s the latest event hosted by MAD Challenges, challenging participants to hike up Arthur’s Seat in Edinburgh as many times as they can in 24 hours. Lewis Breen smashed the record this year, making 48 swift ascents. Madness. Continue reading

September is a great time for action.


I guess we just never grow out of the “back to school” feeling. No matter how many years (or decades) fill the gap between us and the days of academic calendars, September continues to hold its reputation for being a great time to turn a new leaf and kick start new projects.

Here at Do Nation we see a flurry of campaigns launch every September, and this year looks to be no different. Continue reading