Strictly Come Ideas

Sport Inspired De BeauvoirYou might have noticed, we’ve started blogging a bit more lately (mainly thanks to our amazing interns). We’ve blogged about running; we’ve blogged about cycling; we’ve blogged about eating local seasonal food; and we’ve blogged about sharing. That, after all, is the kind of thing we’re all about.

But then I thought – perhaps I ought to blog a little about what I’m actually spending most of my time Doing: taking The DoNation to the next level (or trying to!).

This next level is all about getting organisations doing: companies, schools, universities, charities, or councils. At the end of the day, each of them is made up of individuals, and we all want those individuals to be as happy and healthy, as efficient and productive as possible. So we’re developing The DoNation into a powerfully simple tool to help these organisations to inspire their staff or students to Do. To cycle to work, to eat less crisps, or to take one less flight. All in the name of fun and friendly competition.

The last fortnight has been pretty exciting in that sense.

It’s taken me to the De Beauvoir Primary School to award our first ‘The DoNation cup’ to a team of eager kids.

It’s seen us launch our second corporate pilot with Added Value, soaring passed their target well within two weeks, with a whopping 69% of their employees pledging to Do.

It’s seen Ruth and Harriet getting lots of students on board at People & Planet’s Shared Planet conference in Sheffield.

And, possibly most excitingly (and definitely most terrifyingly) of all, it’s seen me standing in front of 120 senior sustainability professionals, knees and ankles quivering, taking part in ‘the Strictly Come Dancing for sustainability ideas’.

Not only were we finalists in Green Strategy Conference’s ‘Ideas Idol’ – but we came second! Given that the competition was so stiff – Bla Bla Car, B&Q’s StreetClub, Swishing, and CarrotMob – and the quivering pile of nerves that I was – I was well and truly stoked.  The exposure and the feedback we got from the audience were worth their weight in gold.

And now, knowing how it feels to sit there waiting for the judge’s scores to be raised and for the audience’s votes to be counted, I for once can say that I know how Kimberly Walsh feels.

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