So, what made you decide to do the London Marathon?
I was pretty hungry to break 2 hours 55 minutes and be in top 2% of the field. On top of that it’s a fast course, offering a PB potential and my wife has 3 London medals and I have none – so it was about time!
And how was it?
From the off I went for my sub 2hr 55m goal but I realised it was unlikely by half way, despite being on schedule, as my heart rate was too high to be sustainable. I actually ran myself to a standstill numerous times in the last 10 miles, and I finished in 3 hours 4 minutes and 15 seconds and in the top 8%!
Wow – that still sounds mind-bogglingly, leg-wobblingly fast to me! Would you recommend The DoNation to others running the London Marathon?
Most certainly. Running for a cause or purpose that is beyond just my own personal satisfaction (vanity?) is hugely powerful. The DoNation has this wonderful disruptive quality – once someone engages and makes a pledge, there is a change the behaviour may stick and may be propagated.
You’ve used The DoNation a couple of times in the past to raise sponsorship; how was it asking people to make pledges again?
Getting my narrative right, and making it suitably compelling at a personal rather than an environmental level, is the challenge of repeat asks. About 20% of my colleagues made a pledge this time, up from about 10% previously, so asking people to pledge again does have a benefit.
How do you reach out to new people each time you raise sponsorship on The DoNation?
Seeking ambassadors in different places is key to this. I have used Twitter extensively for this recent campaign, as well as internal emails to colleagues. Contacts who have different networks to me are a target for next time. I’ll also think of using Facebook and perhaps Instagram next time to help spread the word.