Last January, innocent drinks came back to run their third employee pledge challenge on Do Nation, this time asking their people to make a pledge for the planet as part of their New Year’s Resolutions. Their case study is now live.
Over 1,000 pledges were made, with 45% of those turning into long term habits. As a result, they totally smashed their target of saving 375,000 bananas worth of carbon.
Gareth even felt inspired to get his allotment back in action, through his Green fingers pledge: