When my mum was seven months pregnant with me, she accidentally went on a stomach-churning, womb-turning fairground ride. You could say that after that, I was born ready for the rollercoaster ride of life. But not even that pre-birth training prepared me for the emotional rollercoaster which was the last two weeks.
Ride the Change – our community driven cycle ride for climate action – has really been testing my limits. After the enormous success of last year’s inaugural cycle from London to Glasgow, we were eager to build Ride the Change into an annual pre-COP event. But were we going to be able to make it happen, or weren’t we?
Back in August 2006, my friend Pippa died whilst taking a shower, while travelling in Morocco.
Pippa was the kind of person who really grabbed life with both hands. She was someone who threw herself into every opportunity that came her way with energy and grace. She was a supportive friend who cared for others and really made the most out of life.
This year marks Do Nation’s 10th Anniversary, and as I reflect back on the journey we’ve been on, inspiring climate action amongst 10,000s of people, I can’t help but think of Pippa, and the pivotal role she’ll never know she’s played. It’s a part of our story I haven’t often voiced, but it’s one that I want to share now.
Here at remote-Do-HQ, we’ve taken a little of our lock-down time to learn from our clients’ wealth of experience around communicating with their people and encouraging them to try out new healthy, environmentally friendly habits.
What have they learned about engaging employees in their Do Nation pledge challenges? And how could this help others to run effective pledge challenges during the corona crisis?
Firstly, I hope you’re all safe and well. We’re living in very strange times indeed.
Yet amid all the fear, pain, and panic, there is also hope and opportunity. Quite understandably and rightly, the climate crisis has fallen out of the spotlight for now. But my hope is that the corona crisis will act as a system reset for a broken economy, that we’ll all use it to reflect on what really matters to us, and we’ll come out the other side stronger for it. Continue reading →
“Why would I do such a thing?” others of you may be asking. “Cycle north, for days on end, in November?! You must be mad.” We may well be mad, but we also have some very sane reasons for why it’s a great idea:Continue reading →
Last January, innocent drinks came back to run their third employee pledge challenge on Do Nation, this time asking their people to make a pledge for the planet as part of their New Year’s Resolutions. Their case study is now live.
Over 1,000 pledges were made, with 45% of those turning into long term habits. As a result, they totally smashed their target of saving 375,000 bananas worth of carbon. Continue reading →