Firstly, I hope you’re all safe and well. We’re living in very strange times indeed.
Yet amid all the fear, pain, and panic, there is also hope and opportunity. Quite understandably and rightly, the climate crisis has fallen out of the spotlight for now. But my hope is that the corona crisis will act as a system reset for a broken economy, that we’ll all use it to reflect on what really matters to us, and we’ll come out the other side stronger for it. Continue reading
In November 2020, Glasgow is hosting COP26, the UN climate conference. It’s going to be BIG.
We’re going to cycle there from across the UK.
Will you join us?
“Hell yeah – sign me up!” Already sold? Register interest here.
“Why would I do such a thing?” others of you may be asking. “Cycle north, for days on end, in November?! You must be mad.” We may well be mad, but we also have some very sane reasons for why it’s a great idea: Continue reading
It’s exactly a month since B Inspired; it’s taken me 30 days longer than hoped to share my reflections (largely thanks to being kept busy planning our B Corp 2020 Pledge Challenge!).
Here are six things I heard at B Inspired that have lingered in my thoughts over the last month, and I thought worth sharing, late as they may be. Continue reading
Last January, innocent drinks came back to run their third employee pledge challenge on Do Nation, this time asking their people to make a pledge for the planet as part of their New Year’s Resolutions. Their case study is now live.
Over 1,000 pledges were made, with 45% of those turning into long term habits. As a result, they totally smashed their target of saving 375,000 bananas worth of carbon. Continue reading
This January, invite your people to use their resolutions to make the world a better place, and to take action against the climate emergency.
Join the our B Corp 2020 Pledge Challenge to see how many pledges B Corp staff can make together, and how much carbon we can save collectively. Continue reading
Last month, Sheri and Carrie did something truly nuts: they hiked up Chamonix’s infamously gruelling Vertical Kilometre – ten times. In one day.
To put that in context, that’s like hiking up Snowdon eight times. Or up Primrose Hill 421 times. Or Everest, once.
Why?! We caught up with them to ask exactly that. Continue reading
Today, on World Environment Day, I’m very happy to publish our latest impact report, digging into the impact Do Nation and all our users achieved in 2018.
Since we first launched our pledge platform, we’ve directly helped over 17,500 people to form new healthy and environmentally friendly habits – leading to savings of more than 3,500 tonnes of carbon each year. And as you can see in the impact report, 2018 was by far and away our most high-impact year to date, with a 46% increase in pledge numbers from the previous year.
In preparing this report, three things really stood out to me: Continue reading
As more and more people have woken up to the climate emergency over the last few months, I’ve been asked time and time again “what’s the best thing I can do to help fight climate change?”.
In an attempt to help answer that question in the simplest possible way, I spent some time putting pen to paper, drawing out this decision tree in the lowest-tech way possible (on Earth Day, fittingly enough). I hope it’s helpful. Continue reading
Through the first 6 weeks of 2019, eight B Corps took part in our Pledge Challenge, battling to see who’s employees could make – and complete – the most pledges. Pledges to do things like donating unwanted clothes to charity, wasting less food, or taking shorter showers.
All small actions that together add up to make a big difference, for our own health and that of our planet.
We reported some stats about the pledged impact in February, and now that most pledges have come to an end, we are back with a summary of the confirmed impact.
Each pledge is to try an action out for two months; when that two months finishes, we ask users to report on how they got on (49% of users responded). From that data, as well as a deeper impact survey that they have the option of filling out at the end, we compiled the following data… Continue reading
As B Corp month draws to a close, we thought it was a good time to review the impact clocked up in our B Corp Pledge Challenge.
This January and February, people across eight B Corps were busy making pledges to ‘B The Change’ in their own personal lives. While their pledges are all still in progress – they have two months to try them out before then coming back to confirm how they got on – here’s a summary of the potential impact they could have together, if they’re successful*. Continue reading