Much to our relief, there is less climate change denial than we had a few years ago. Between 2011 to 2021 in right-leaning newspapers, the ratio of editorials arguing for less climate action to those calling for more has gone from 1:9 to 5:1. Let’s be clear, the environment needs more than dialogue, it needs urgent action. But, considering the power of the media to shape conversations and help people form opinion; it’s a start.
Enter the doomsday cycle
While awareness and dialogue help galvanise meaningful action, it can also affect our minds. From an individual perspective, it can feel a little like a constant torrent of negative news about the future of our planet. Depending on your preexisting values and context, this can lead to climate anxiety, which can be debilitating.
At lunchtime on the 1st of February, Do Nation hosted an engaging conversation on climate employee engagement trends in 2023, using data points from the Greenprint report.
The discussion provided the audience with insight on climate and employee engagement from the various industries and sectors of the panellists.
The conversation was moderated by Flo Parker, a coach and ex-partnerships manager at Futurelearn; and involved Julia Chalmers, head of sustainability at SSE; Nicky Browning B Corp and talent manager at Graze; Paul Lewis, CEO and founder at Seismic; as well as Do Nation’s founder and CEO, Hermione Taylor.
Below we summarise the illuminating points made during the discussion. If you like, you can watch the full recording.
This B Corp month Do Nation are inviting impactful businesses to come together to show the world how #WeGoBeyond expectations and make a mark on the world.
Do Nation have put together a bespoke, quick and easy-to-implement B Corp Month employee engagement package so our fellow B Corps can have maximum impact and engagement this B Corp month.
Sign up asap to benefit from this, and join B Corps including Pukka herbs, Standing on Giants, Vita Coco, Graze, X+Why, and DISRUPT Agency.
Bringing B Corps together for collective impact
B Corp month is the time to come together, have some fun, and create some serious impact!
Organisations invest a lot in certification and want to get the most from it. Bringing employees onboard – by helping them understand what it means to be a B Corp, showing them how to B the difference, and engaging them in sustainable behaviour change – is essential.
We all know climate change is scary, and here. But there is solace in our data; sustainable acts make people feel good and more connected (see our 2021 impact report).
Together we are mighty.
B Corp month and the bottom line
Whether your organisation is small, big, old or new, each employee is an ambassador. Employee engagement is not a nice to have, it’s vital for survival.