innocent drinks: a case study

 

Last January, innocent drinks came back to run their third employee pledge challenge on Do Nation, this time asking their people to make a pledge for the planet as part of their New Year’s Resolutions. Their case study is now live.

Over 1,000 pledges were made, with 45% of those turning into long term habits. As a result, they totally smashed their target of saving 375,000 bananas worth of carbon.  Continue reading

B Corp pledge challenge: final impact

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Through the first 6 weeks of 2019, eight B Corps took part in our Pledge Challenge, battling to see who’s employees could make – and complete – the most pledges. Pledges to do things like donating unwanted clothes to charity, wasting less food, or taking shorter showers.

All small actions that together add up to make a big difference, for our own health and that of our planet.

We reported some stats about the pledged impact in February, and now that most pledges have come to an end, we are back with a summary of the confirmed impact.

Each pledge is to try an action out for two months; when that two months finishes, we ask users to report on how they got on (49% of users responded). From that data, as well as a deeper impact survey that they have the option of filling out at the end, we compiled the following data… Continue reading

B Corp Impact: B-ing The Change

As B Corp month draws to a close, we thought it was a good time to review the impact clocked up in our B Corp Pledge Challenge.

This January and February, people across eight B Corps were busy making pledges to ‘B The Change’ in their own personal lives. While their pledges are all still in progress – they have two months to try them out before then coming back to confirm how they got on – here’s a summary of the potential impact they could have together, if they’re successful*. Continue reading

B Corp Pledge Challenge: the New Year’s edition.

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UPDATE: We’ve extended the deadline for signing up to 15th February!

For those of you who were at the B Corp retreat this summer, you’ll know that if it wasn’t for B Corps, Do Nation probably wouldn’t still be around. You’ll know how much I love working with businesses like you who share our passion and drive for using business as a force for good. And how when it comes to B Corps, it’s more true than ever that small actions add up to make a big difference.

That’s why I’ve decided to run another B Corp challenge this January, helping to build a sense of the movement’s impact with your staff, allowing all members of B Corp teams to feel like an active part of this amazing community.

What is the B Corp Pledge Challenge?

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B the Force for Good

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This is a post by Meredith Broderick, our Impact and Communications Intern.

As the saying goes, the purpose of a business is to solve a problem. In the UK, climate change naysayers are few and far between at only 2% to 5% of the population according to a ComRes study. Of those who believe in climate change, the majority believe that humans are the direct cause. The good news is: most agree it’s a problem. Businesses have the opportunity to embrace this problem with creativity, reap the potential earnings, and benefit shareholders. But, many don’t know where to start. The task seems daunting. Here is where Certified B Corporations® come in.
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B Corps, Good Deeds Day, and Fairtrade ice cream!

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Calling all B Corps – listen up! 

Falling on April 2nd 2017, Good Deeds Day is a global day where people from 75 countries come together to do good deeds for the benefit of others and the planet. 1.5million people participated in 2016.

It is based on a simple idea that we like a lot: that everyone can do something good, be it large or small, to improve the lives of others and change the world positively. Continue reading

5 steps for B Corp staff to Be the Change in 2017

Pledge to run in to your destination this New Year

Christmas is racing upon us, and that means one thing: New Year’s resolutions are just around the corner.

As I discussed in our recent webinar (which you can still watch online), New Year’s resolutions create a great opportunity for you to get your colleagues or employees on board with sustainable and purposeful business. People are looking to turn a new leaf for the new year and so are particularly receptive to the idea of making pledges and doing good.

We’re particularly excited to be working with B Corps to help engage staff in this movement and build a bit of friendly competition between the UK B Corp community. We’ve built a leaderboard pitting B Corps against each other: which can make – and complete – most pledges through January? 

The winning team will win a year’s supply of tea from Pukka Herbs – now there’s an incentive!

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