WeGoBeyond: engaging your employees during B Corp month

This B Corp month Do Nation are inviting impactful businesses to come together to show the world how #WeGoBeyond expectations and make a mark on the world.

Do Nation have put together a bespoke, quick and easy-to-implement B Corp Month employee engagement package so our fellow B Corps can have maximum impact and engagement this B Corp month.

Sign up by 15th Feb to benefit from this, and join B Corps such as Vita Coco, Graze, X+Why, and DISRUPT Agency.

Bringing B Corps together for collective impact

B Corp month is the time to come together, have some fun, and create some serious impact!

Organisations invest a lot in certification and want to get the most from it. Bringing employees onboard – by helping them understand what it means to be a B Corp, showing them how to B the difference, and engaging them in sustainable behaviour change – is essential.

We all know climate change is scary, and here. But there is solace in our data; sustainable acts make people feel good and more connected (see our 2021 impact report).

Together we are mighty.

B Corp month and the bottom line

Whether your organisation is small, big, old or new, each employee is an ambassador. Employee engagement is not a nice to have, it’s vital for survival.

Do Nation is here to help you with that.

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B Corp 2020 Pledge Challenge – results update

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Earlier this year, 158 people working for B Corps across the UK came together in climate action, making simple pledges to do some of our Do Actions as their new year’s resolutions.

Here’s a brief summary of the impact they clocked up together.

First things first, the most popular actions were: Continue reading

Six lingering thoughts from B Inspired

James and Char on stage at B Inspired It’s exactly a month since B Inspired; it’s taken me 30 days longer than hoped to share my reflections (largely thanks to being kept busy planning our B Corp 2020 Pledge Challenge!). 

Here are six things I heard at B Inspired that have lingered in my thoughts over the last month, and I thought worth sharing, late as they may be.  Continue reading

innocent drinks: a case study

 

Last January, innocent drinks came back to run their third employee pledge challenge on Do Nation, this time asking their people to make a pledge for the planet as part of their New Year’s Resolutions. Their case study is now live.

Over 1,000 pledges were made, with 45% of those turning into long term habits. As a result, they totally smashed their target of saving 375,000 bananas worth of carbon.  Continue reading

B Corp pledge challenge: final impact

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Through the first 6 weeks of 2019, eight B Corps took part in our Pledge Challenge, battling to see who’s employees could make – and complete – the most pledges. Pledges to do things like donating unwanted clothes to charity, wasting less food, or taking shorter showers.

All small actions that together add up to make a big difference, for our own health and that of our planet.

We reported some stats about the pledged impact in February, and now that most pledges have come to an end, we are back with a summary of the confirmed impact.

Each pledge is to try an action out for two months; when that two months finishes, we ask users to report on how they got on (49% of users responded). From that data, as well as a deeper impact survey that they have the option of filling out at the end, we compiled the following data… Continue reading

B Corp Impact: B-ing The Change

As B Corp month draws to a close, we thought it was a good time to review the impact clocked up in our B Corp Pledge Challenge.

This January and February, people across eight B Corps were busy making pledges to ‘B The Change’ in their own personal lives. While their pledges are all still in progress – they have two months to try them out before then coming back to confirm how they got on – here’s a summary of the potential impact they could have together, if they’re successful*. Continue reading

B Corp Pledge Challenge: the New Year’s edition.

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UPDATE: We’ve extended the deadline for signing up to 15th February!

For those of you who were at the B Corp retreat this summer, you’ll know that if it wasn’t for B Corps, Do Nation probably wouldn’t still be around. You’ll know how much I love working with businesses like you who share our passion and drive for using business as a force for good. And how when it comes to B Corps, it’s more true than ever that small actions add up to make a big difference.

That’s why I’ve decided to run another B Corp challenge this January, helping to build a sense of the movement’s impact with your staff, allowing all members of B Corp teams to feel like an active part of this amazing community.

What is the B Corp Pledge Challenge?

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B Corps Do Good – Fact.

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At Do Nation, we’re all about engaging people – your employees – in sustainability.

Since certifying as a B Corp ourselves, we’ve worked with many others, from Pukka Herbs to Triodos Bank, helping them to actively engage their staff in healthy and environmentally friendly actions. We saw such interest from B Corps that we decided to create a B Corp hub on Do Nation, so that we can see the collective impact we’re creating (while injecting a bit of friendly competition too!).  

Through this, we’re also helping the wider employee base to feel more involved in the B Corp movement itself.

We wanted to delve into the data to see what impact we’d created together. Many of the pledges are still in progress, only once they’ve been completed will we know the full extent of the impact we’ve created. But here are eight highlights that the data shows us so far… Continue reading