Did you know that 93% of businesses are not delivering on their sustainability plans, only 21% of employees feel engaged in their work and 75% of UK adults are worried about climate change?
These figures are depressing. But have hope. We have some surprising insights on the far-reaching benefits of individual climate action.
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It won’t come as a surprise to you that for us behaviour change nerds at Do Nation, January is our favourite month.
The new year is so full of potential and possibility. And, importantly right now, hope.
SSE entered Do Nation’s metaphorical HQ (we’re fully remote) back in April 2021 looking for a programme that could help connect and engage employees with their net zero strategy and partnership with COP26.
Julia Chalmers led the charge and, with a helping hand from the Do Team, designed a brilliantly successful engagement programme. Let’s find out how they did it.
Through the first 6 weeks of 2019, eight B Corps took part in our Pledge Challenge, battling to see who’s employees could make – and complete – the most pledges. Pledges to do things like donating unwanted clothes to charity, wasting less food, or taking shorter showers.
All small actions that together add up to make a big difference, for our own health and that of our planet.
We reported some stats about the pledged impact in February, and now that most pledges have come to an end, we are back with a summary of the confirmed impact.
Each pledge is to try an action out for two months; when that two months finishes, we ask users to report on how they got on (49% of users responded). From that data, as well as a deeper impact survey that they have the option of filling out at the end, we compiled the following data… Continue reading
I’ve always been a bit of a secret data nerd, that’s why we take measuring our impact so seriously at Do Nation.
So this is my favourite time of year at Do HQ: impact report season. I’ve been knee deep in excel charts and pivot tables for the last few weeks. Heaven. I thought I’d take a few moments to emerge from my data-induced reverie to share some of the most surprising (and unsurprising) stats from this year’s Do Data. Continue reading
Collaboration is the key. I’m not the first to say that, by a long way. People have been singing the praises of strategic partnerships and cross sector collaboration for years, especially in the sustainable business world.
When we’re all working towards the same bloomin’ huge goal, it makes total sense to unite our efforts. For us at Do Nation, as a tiny two-man band on a mission to help make sustainability mainstream, collaboration is absolutely critical.
That’s why we’re so excited to announce a new partnership between Do Nation, Pukka Herbs and the Soil Association. Continue reading
Here’s the deal: you challenge yourself to getting wet, muddy and generally exhausted; those supporting you challenge themselves by pledging to make an environmental change in their lives for 2 months. That’s the time it takes for something to become a habit, so together we’ll be creating permanent change. Continue reading
As I cycled across Provence last week, I was wrapped a smug blanket of self-sufficiency. My wobbly legs pedalled my heavily laden old bike up long winding hills, eagerly earning the intense exhilaration of racing down the other side; I picnicked on the edge of dramatic gorges and in the shade of olive orchards; I camped out wild, sleeping in woods, beside lakes, and on the edge of rolling lavender fields.
My mind was un-interrupted by intrusive advertising and relentless marketing telling me I needed to buy more stuff, I was fully in the moment and I loved it. Over the four days, I spent a grand total of £34.50 – I felt like I was sticking two fingers up to our ad-driven consumerist society.
The irony of that didn’t escape me given my destination: the Cannes Lions festival of
advertising. Continue reading
At the beginning of March we hosted a breakfast event at the wonderful Popup Patio, sharing our ten tips to help maximise the impact of your company’s sustainability week.
We were encouraged by the response to the event and, following the success of our behaviour change report, have written up our presentation into a new report sharing our tops tips to help your green week deliver real, lasting change.
Right from day one I’ve been a bit of a data nerd when it comes to our environmental and social impact at Do Nation.
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