Seven surprising stats from our latest impact report

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I’ve always been a bit of a secret data nerd, that’s why we take measuring our impact so seriously at Do Nation.

So this is my favourite time of year at Do HQ: impact report season. I’ve been knee deep in excel charts and pivot tables for the last few weeks. Heaven. I thought I’d take a few moments to emerge from my data-induced reverie to share some of the most surprising (and unsurprising) stats from this year’s Do Data. Continue reading

A Pukka Partnership

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Collaboration is the key. I’m not the first to say that, by a long way. People have been singing the praises of strategic partnerships and cross sector collaboration for years, especially in the sustainable business world.

When we’re all working towards the same bloomin’ huge goal, it makes total sense to unite our efforts. For us at Do Nation, as a tiny two-man band on a mission to help make sustainability mainstream, collaboration is absolutely critical.

That’s why we’re so excited to announce a new partnership between Do Nation, Pukka Herbs and the Soil Association. Continue reading

Do the Devil Mud Run for Do Nation – Sat 17th Sept

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Challenge yourself this Autumn to an 8km obstacle run for Do Nation. It won’t be easy, you will get muddy, but use it to raise pledges amongst your friends and family and it will be worthwhile.

Here’s the deal: you challenge yourself to getting wet, muddy and generally exhausted; those supporting you challenge themselves by pledging to make an environmental change in their lives for 2 months. That’s the time it takes for something to become a habit, so together we’ll be creating permanent change.  Continue reading

Pedalling purpose: the importance of shared values in the future of marketing

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As I cycled across Provence last week, I was wrapped a smug blanket of self-sufficiency. My wobbly legs pedalled my heavily laden old bike up long winding hills, eagerly earning the intense exhilaration of racing down the other side; I picnicked on the edge of dramatic gorges and in the shade of olive orchards; I camped out wild, sleeping in woods, beside lakes, and on the edge of rolling lavender fields. 

My mind was un-interrupted by intrusive advertising and relentless marketing telling me I needed to buy more stuff, I was fully in the moment and I loved it. Over the four days, I spent a grand total of £34.50 – I felt like I was sticking two fingers up to our ad-driven consumerist society.

The irony of that didn’t escape me given my destination: the Cannes Lions festival of
advertising. Continue reading

Ten tips to run a green week that delivers real impact

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At the beginning of March we hosted a breakfast event at the wonderful Popup Patio, sharing our ten tips to help maximise the impact of your company’s sustainability week.

We were encouraged by the response to the event and, following the success of our behaviour change report, have written up our presentation into a new report sharing our tops tips to help your green week deliver real, lasting change.

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Why small actions matter in the battle against climate change

The Paris Agreement was a momentous landmark achievement, there’s little dispute over that. But it alone won’t solve the climate crisis, the 2°C (or even 1.5°C) target is still a long way off. That is even less disputed.

But one thing’s clear: if we’re to get there, it’s going to take us all.

We all need to act.

Continue reading

Ten tips on behaviour change – keeping it brief

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Last month, I hosted a session for Bristol Big Green Week where I covered ten tips for running a successful behaviour change campaign. It was a big success (I think).

I had been pretty nervous that people would regret getting out of bed early only to hear me rambling through a list of things that were second nature to them. But thankfully, I think my fears were unfounded. It seemed that people found the tips genuinely useful (and, at times, even a little amusing).

So I asked Nick to write them up into a quick blog that we could share out later that day.

Continue reading

Five lessons we learnt at LearnFest

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A couple of weeks ago, Rich and I packed our bags and headed off to a festival, ahem, conference, like no other: LearnFest.

Three days of learning and adventuring on the banks of Lake Windermere was a recipe for fun – especially when you throw in the seriously diverse group of people we were with, ranging from bankers and car-makers to reggae teachers and mountain climbers.

Here are a few things we took from it…

Continue reading