innocent drinks: a case study


Last January, innocent drinks came back to run their third employee pledge challenge on Do Nation, this time asking their people to make a pledge for the planet as part of their New Year’s Resolutions. Their case study is now live.

Over 1,000 pledges were made, with 45% of those turning into long term habits. As a result, they totally smashed their target of saving 375,000 bananas worth of carbon.  Continue reading

Case study: Pukka Herbs’ employee pledge challenge

pukka-shelf-campaign-english croppedI often think we ought to prepare case studies for more of our client programmes here at Do Nation – there are so many great stories of impact and engagement to share. But in reality, there just isn’t the time. Delivering the service has got to come first.

But Pukka’s programme was one that I couldn’t let slip by unnoticed. Download the case study here.

It began late afternoon one Monday back in September 2016, when I got a call from Vicky Murray, Sustainability Manager at Pukka Herbs – she wanted to launch a company-wide pledge challenge on Do Nation – that Friday. Would that be possible? Continue reading

Case Study: Hill+Knowlton Strategies

BusinessGreen leaders awards HK

In case you missed it, earlier this summer we picked up a fairly prestigious award – prestigious in the world of sustainable business, that is. And now we have the case study to boot.

Employee Engagement Campaign of the Year 2017 is the title we earned at the BusinessGreen Leaders Awards, won in conjunction with Hill+Knowlton Strategies for the behaviour change programme we ran with their staff. Continue reading

Sustainability Leadership in action at Arup


As we all know, the world around us is in flux. Uncertainty abounds. But one thing is certain: we need to take action on climate change now.

The bold targets set through the Paris Agreement and Sustainable Development Goals are great progress, but without action from each one of us, and soon, these targets will be missed and rendered meaningless.

Rosie Cripps, an engineer at Arup, felt passionate about this. Early in 2016 she contacted us asking if Do Nation could help her to open up conversations – and action – on climate change around her Cardiff office. Continue reading

Innocent drinks: leading from the front

innocent bananas.png

innocent is now one of Europe’s best known drinks companies. They have built their business around the belief that they should always leave things better than they find them, across the whole supply chain. As they grow in size, they are committed to maintaining their leadership position on sustainability and ethics.

innocent is always looking for new and innovative ways to keep sustainability at the front of employees’ minds.

In the build up to COP21 they used Do Nation to both show their support for a strong climate change agreement and to demonstrate that by getting everyone at innocent to make little changes in their everyday lives, they could together save a lot of carbon. 

A whopping 62% of their employees took part over the month, together making over 1,000 pledges.

Download the full case study of how innocent used Do Nation to engage employees and cut carbon.

If you have any questions about how innocent used Do Nation, drop us a line.

Embedding a culture of sustainability – ERM and Do Nation

Oxford United team page on Do Nation

ERM used Do Nation to engage their employees in team based competition, challenging staff to make pledges to try new environmentally friendly behaviours for two months.

55% of employees took part, with 41% saying it made them more aware and proud of what their company was doing to tackle sustainability and over ⅓ feeling part of a community who were making a difference together.

Continue reading

The DoNation and UCLan – The Case Study


We really get a thrill from working with Universities as it provides an incredible opportunity to engage with students at one of the critical times in their lives. They are often living away from home for the first time and forming the habits that will stick with them for the rest of their lives. It also gives us the opportunity to engage staff at the University alongside students, helping to build a more sustainably minded, better connected community. We were then, over the moon to be able to run a programme earlier this year with the University of Central Lancashire (UCLan) and the Students’ Union. Here’s the lowdown on what we managed to do together and why they chose to work with us.

Update: We’re incredibly excited that UCLan have been nominated in the student engagement category for the Green Gown Awards 2015.

We’re doubly excited that they were also awarded a Green Impact Gold Award and the Environmental Innovation Award at last night’s 2015 NUS Awards. We’re very proud to have been involved in their achievements this year.

Continue reading

The story of the University of Chester and Do Nation

Green Chester logo

Changing behaviour is a tricky subject. Universities know that engaging both their students and their staff around sustainability is good for the bottom line as well as being great for the environment, but making it fun instead of preachy can be difficult. Over the last five years we’ve learned that the secret to making a big impact isn’t grand gestures – it’s small, daily, habit-forming lifestyle changes. We’ve been putting this knowledge to use with the University of Chester for the last two years helping to engage their students in a fun and open way. Continue reading

Dreams from My Father: a Story of Race and Measurement

jade and tom
(with apologies to Barack Obama)

I’m Tom, and I’m writing this blog on the last day of my internship with The DoNation. This bustling, dynamic start-up has been a fantastic place to work, and I’ve taken part in a wide array of fascinating work. Inevitably, I’ve had to spend a lot of time making tea as well, but this is only because I drink gallons of it. Continue reading