Cycling home the other night, I fell in behind an UberEATS cyclist. Taped to either side of his slick black UberEATS delivery box was a scruffily home-printed Deliveroo logo. Like so many other food delivery riders, he was ruthlessly batting for both sides in one of the fiercest brand competitions of our day.
To me, it epitomised the importance of employee engagement and loyalty. Continue reading →