Ten tips on behaviour change – keeping it brief


Last month, I hosted a session for Bristol Big Green Week where I covered ten tips for running a successful behaviour change campaign. It was a big success (I think).

I had been pretty nervous that people would regret getting out of bed early only to hear me rambling through a list of things that were second nature to them. But thankfully, I think my fears were unfounded. It seemed that people found the tips genuinely useful (and, at times, even a little amusing).

So I asked Nick to write them up into a quick blog that we could share out later that day.

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Five lessons we learnt at LearnFest

Rich and friends at learnfest

A couple of weeks ago, Rich and I packed our bags and headed off to a festival, ahem, conference, like no other: LearnFest.

Three days of learning and adventuring on the banks of Lake Windermere was a recipe for fun – especially when you throw in the seriously diverse group of people we were with, ranging from bankers and car-makers to reggae teachers and mountain climbers.

Here are a few things we took from it…

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Everything changes but you

Oomph seminars logoThe title of this blog is borrowed from a famous Take That song. Unfortunately, they weren’t really writing about behaviour change, but the title sums up the challenge we face when trying to change our behaviour. With all the internal and external conflicts (even greater than those faced by Take That themselves) pulling against what we know we should do, it often means everything changes but you. Continue reading

Waste is only waste if you waste it

Ekocycle event with will.i.amWhen I first heard about Ekocycle I was sceptical. At Do Nation, we’re on a mission to make sustainability mainstream; Ekocycle seemed to be making it elite. Through selling £1,400 bags made out of recycled Coca Cola bottles, were they not just going to solidify the misconception that eco equals expensive, that sustainability is a reserve of the middle class? Continue reading