This is a post by Meredith Broderick, our Impact and Communications Intern.
As the saying goes, the purpose of a business is to solve a problem. In the UK, climate change naysayers are few and far between at only 2% to 5% of the population according to a ComRes study. Of those who believe in climate change, the majority believe that humans are the direct cause. The good news is: most agree it’s a problem. Businesses have the opportunity to embrace this problem with creativity, reap the potential earnings, and benefit shareholders. But, many don’t know where to start. The task seems daunting. Here is where Certified B Corporations® come in.
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