Do Nation’s 2018 Impact Report

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Today, on World Environment Day, I’m very happy to publish our latest impact report, digging into the impact Do Nation and all our users achieved in 2018.

Since we first launched our pledge platform, we’ve directly helped over 17,500 people to form new healthy and environmentally friendly habits – leading to savings of more than 3,500 tonnes of carbon each year. And as you can see in the impact report, 2018 was by far and away our most high-impact year to date, with a 46% increase in pledge numbers from the previous year.

In preparing this report, three things really stood out to me: Continue reading

Find your Climate Impact

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As more and more people have woken up to the climate emergency over the last few months, I’ve been asked time and time again “what’s the best thing I can do to help fight climate change?”.

In an attempt to help answer that question in the simplest possible way, I spent some time putting pen to paper, drawing out this decision tree in the lowest-tech way possible (on Earth Day, fittingly enough). I hope it’s helpful. Continue reading

B Corp pledge challenge: final impact

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Through the first 6 weeks of 2019, eight B Corps took part in our Pledge Challenge, battling to see who’s employees could make – and complete – the most pledges. Pledges to do things like donating unwanted clothes to charity, wasting less food, or taking shorter showers.

All small actions that together add up to make a big difference, for our own health and that of our planet.

We reported some stats about the pledged impact in February, and now that most pledges have come to an end, we are back with a summary of the confirmed impact.

Each pledge is to try an action out for two months; when that two months finishes, we ask users to report on how they got on (49% of users responded). From that data, as well as a deeper impact survey that they have the option of filling out at the end, we compiled the following data… Continue reading

B Corp Impact: B-ing The Change

As B Corp month draws to a close, we thought it was a good time to review the impact clocked up in our B Corp Pledge Challenge.

This January and February, people across eight B Corps were busy making pledges to ‘B The Change’ in their own personal lives. While their pledges are all still in progress – they have two months to try them out before then coming back to confirm how they got on – here’s a summary of the potential impact they could have together, if they’re successful*. Continue reading

Seven surprising stats from our latest impact report

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I’ve always been a bit of a secret data nerd, that’s why we take measuring our impact so seriously at Do Nation.

So this is my favourite time of year at Do HQ: impact report season. I’ve been knee deep in excel charts and pivot tables for the last few weeks. Heaven. I thought I’d take a few moments to emerge from my data-induced reverie to share some of the most surprising (and unsurprising) stats from this year’s Do Data. Continue reading

Pedalling purpose: the importance of shared values in the future of marketing

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As I cycled across Provence last week, I was wrapped a smug blanket of self-sufficiency. My wobbly legs pedalled my heavily laden old bike up long winding hills, eagerly earning the intense exhilaration of racing down the other side; I picnicked on the edge of dramatic gorges and in the shade of olive orchards; I camped out wild, sleeping in woods, beside lakes, and on the edge of rolling lavender fields. 

My mind was un-interrupted by intrusive advertising and relentless marketing telling me I needed to buy more stuff, I was fully in the moment and I loved it. Over the four days, I spent a grand total of £34.50 – I felt like I was sticking two fingers up to our ad-driven consumerist society.

The irony of that didn’t escape me given my destination: the Cannes Lions festival of
advertising. Continue reading

People Power

Scaling mountains to reach higher impact

In the last few days, several things have set my mind racing. I think there’s something there, and I want to share it, to put my tangle of excited thoughts into words. But I’ll be honest, I’m not sure that I can. Let’s give it a go.

I’ve had my head down and deep into the business for a while now, focusing on developing our team, the website, and our sales pipeline. Making sure that we’re doing everything we can to deliver a solid service, helping our clients to get their employees doing good as easily and effectively as possible. Continue reading