Seven surprising stats from our latest impact report

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I’ve always been a bit of a secret data nerd, that’s why we take measuring our impact so seriously at Do Nation.

So this is my favourite time of year at Do HQ: impact report season. I’ve been knee deep in excel charts and pivot tables for the last few weeks. Heaven. I thought I’d take a few moments to emerge from my data-induced reverie to share some of the most surprising (and unsurprising) stats from this year’s Do Data. Continue reading

Pedalling purpose: the importance of shared values in the future of marketing

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As I cycled across Provence last week, I was wrapped a smug blanket of self-sufficiency. My wobbly legs pedalled my heavily laden old bike up long winding hills, eagerly earning the intense exhilaration of racing down the other side; I picnicked on the edge of dramatic gorges and in the shade of olive orchards; I camped out wild, sleeping in woods, beside lakes, and on the edge of rolling lavender fields. 

My mind was un-interrupted by intrusive advertising and relentless marketing telling me I needed to buy more stuff, I was fully in the moment and I loved it. Over the four days, I spent a grand total of £34.50 – I felt like I was sticking two fingers up to our ad-driven consumerist society.

The irony of that didn’t escape me given my destination: the Cannes Lions festival of
advertising. Continue reading

People Power

Scaling mountains to reach higher impact

In the last few days, several things have set my mind racing. I think there’s something there, and I want to share it, to put my tangle of excited thoughts into words. But I’ll be honest, I’m not sure that I can. Let’s give it a go.

I’ve had my head down and deep into the business for a while now, focusing on developing our team, the website, and our sales pipeline. Making sure that we’re doing everything we can to deliver a solid service, helping our clients to get their employees doing good as easily and effectively as possible. Continue reading