As I cycled across Provence last week, I was wrapped a smug blanket of self-sufficiency. My wobbly legs pedalled my heavily laden old bike up long winding hills, eagerly earning the intense exhilaration of racing down the other side; I picnicked on the edge of dramatic gorges and in the shade of olive orchards; I camped out wild, sleeping in woods, beside lakes, and on the edge of rolling lavender fields.
My mind was un-interrupted by intrusive advertising and relentless marketing telling me I needed to buy more stuff, I was fully in the moment and I loved it. Over the four days, I spent a grand total of £34.50 – I felt like I was sticking two fingers up to our ad-driven consumerist society.
The irony of that didn’t escape me given my destination: the Cannes Lions festival of
advertising. Continue reading
At the beginning of March we hosted a breakfast event at the wonderful Popup Patio, sharing our ten tips to help maximise the impact of your company’s sustainability week.
We were encouraged by the response to the event and, following the success of our behaviour change report, have written up our presentation into a new report sharing our tops tips to help your green week deliver real, lasting change.
Right from day one I’ve been a bit of a data nerd when it comes to our environmental and social impact at Do Nation.
The Paris Agreement was a momentous landmark achievement, there’s little dispute over that. But it alone won’t solve the climate crisis, the 2°C (or even 1.5°C) target is still a long way off. That is even less disputed.
But one thing’s clear: if we’re to get there, it’s going to take us all.
We all need to act.
Do Nation, award winners at the Business Green Technology Awards!
We’re thrilled to have been named app of the year at the inaugural BusinessGreen technology awards last week. So a massive thank you to our clients, supporters and every person who has made a pledge or taken on a challenge.
This is what BusinessGreen had to say about why they picked us:
The judges were hugely impressed by the Do Nation’s innovative approach to drive green behaviour change, as well as its harnessing of gamification principles and social media to deliver real world reductions in users environmental impacts.
See all the categories and award winners here.
You might have noticed a new look here at Do Nation. (‘Do Nation’, there’s the first clue: we’re no longer The DoNation). A subtly new name, a new logo, and an entirely new look website.
No, we didn’t just think “if Google’s done it, so should we”. There was a bit more to it than that, here’s the story. Continue reading
It’s all change here at Do Nation: a new web address, a new home page, a new Chief Doer – and a new blog.
Today, we moved to a new home, a home that will soon unite our two halves, pulling together the work we do with businesses, charities and universities with the original site raising sponsorship for personal challenges through actions.
That home is www.wearedonation.com. Continue reading
I knew I couldn’t cover it all in my last blog. Too many thoughts raced around, along too many threads. So here I go with instalment number two. Continue reading
In the last few days, several things have set my mind racing. I think there’s something there, and I want to share it, to put my tangle of excited thoughts into words. But I’ll be honest, I’m not sure that I can. Let’s give it a go.
I’ve had my head down and deep into the business for a while now, focusing on developing our team, the website, and our sales pipeline. Making sure that we’re doing everything we can to deliver a solid service, helping our clients to get their employees doing good as easily and effectively as possible. Continue reading
Reading about Guy Watson of Riverford in the Telegraph got me thinking about how the story of a company or its founder can help, hinder or dominate its brand. Continue reading