Why small actions matter in the battle against climate change

The Paris Agreement was a momentous landmark achievement, there’s little dispute over that. But it alone won’t solve the climate crisis, the 2°C (or even 1.5°C) target is still a long way off. That is even less disputed.

But one thing’s clear: if we’re to get there, it’s going to take us all.

We all need to act.

What exactly that means for each of us varies, what our scope for action is depends on whether we influence and drive multinational corporates or local governments; families or small teams; production lines or classrooms.

But no matter who you are, the first step is almost always the same: your own personal actions.  Boiling less water in our kettles, walking to work, or switching one flight for a video conference.

As Chinese philosopher Laozi famously said, a journey of a thousand miles begins with a single step.  But a journey of 1000 miles would be lonely on your own; and if our actions are in isolation, they won’t even make a minute scratch on our 2°C target.

So if we’re going to tackle this beast, we need to rally the troops, to get those around us on board. Our friends, families, colleagues, and students. To help them to take that first step alongside you.

And as I outlined in my recent TEDx, that first step can have unexpected and transformational impacts further down the line – both personally and professionally.

For us it isn’t just about the carbon impact of individual actions, it’s the ripple effect from getting sustainability into people’s minds and helping those around you to see firsthand that taking action really isn’t scary.

Thankfully, we’re here to help you. Find out more about how you can use Do Nation to engage your employees, students, friends and family in taking steps towards this low carbon future that we’ve set our eyes on.

Find out more

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